608 Daniel Webster Hwy, Merrimack, NH

Open Daily 11-8

About us

Our story

How it all started

Ever since I was a little girl I loved to bake and play in the kitchen. I remember visiting my grandparents house, and couldn’t wait to watch my Grandfather make his delicious pancakes, pies and other treats. His family had run their own bakery for many years and somewhere along the way I had a vision of following that family path. I attended Delphin’s Gourmandise Pastry School and was taught by Master French Pastry Chef Delphin Gomes. It was such an amazing experience and I fell in love even more with baking and creating these beautiful masterpieces.

After my graduation, while I also was working a full time job I dabbled in baking for friends and family with the hope of “someday” having my own shop. Life, work, marriage, and 3 children took up my focus and time. Until one day I thought well it is now or never. I searched for available businesses that were for sale and found my spot! What goes better with cake, cookies and pastries than ice cream! My lifelong dream is now a reality. I am so happy that I get to share this with my family, as they get to see firsthand to never give up on your dreams!

Sweet Bel’s is more than just ice cream. It is pure happiness! Taking a bite of a delicious cookie or pastry that is melded along with creamy ice cream into one special treat is one of a kind.

At Sweet Bel’s we have created a family space where kids can play in their own ice cream shop playhouse in the yard, be our lucky duck winner of the day where they can look for a hidden rubber duck to get a free kiddie ice cream or relax in our giant Adirondack chair. We aim to bring joy and deliciousness to every visit!

about us

What Our Customers Are Saying About Sweet Bel’s

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kristen marcotte profile picture
kristen marcotte
June 25, 2026
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My son just stopped by and this is what he has to say for it. 10/10 service, a friend from school Mila, was awesome. She was very respectful and had great manners. -Gabe
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Seamus Quercio profile picture
Seamus Quercio
May 31, 2026
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Amazing service and quality ice cream, classic New England ice cream joint would reccomend!!
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Richard Gillettes profile picture
Richard Gillettes
May 27, 2026
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i never went to Axel's because I'd heard that the owner wasn't nice and the employees hated their jobs but i decided to give the new establishment a try and was impressed. The ice cream is really good, prices aren't outrageous and the lady at the counter was very nice so will def be back to try more things
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Nick profile picture
Nick
May 26, 2026
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Great spot!
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Alexandria Zakrzewski profile picture
Alexandria Zakrzewski
May 19, 2026
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Great ice cream, great service! Definitely will be a new favorite spot. The homemade bakery specials are a plus! 🍦
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Nick A profile picture
Nick A
May 12, 2026
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Good prices sweet deals and a cute lost and found game
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Billy P profile picture
Billy P
May 2, 2026
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We swung by this afternoon to try their offerings, My coffee was spot on, cookies and cream ice cream was rich and delicious. One of my sons got a strawberry frappe and my other son got the cookie batter ice cream; both were impressed.. The employees were super friendly and the service was quick. I found the hidden duck but am too old for a free ice cream.🙂 The pricing is good for this high quality ice cream. Highly recommended!

Menu Samples from Merrimack’s New Favorite Sweet Spot